INSIGHTS

We use Authority Factory on ourselves. This is some of what that looks like.

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FEATUREDMETHODOLOGY EXPLAINER

Authority Profile vs. Authority Index: why we don't show you one number on day one

Machine Authority is measurable immediately. Whether people and the press actually believe and validate you takes real evidence, not a formula. Here's how the three dimensions are built, and what has to be true before a combined Index means anything.

Read the explainer →9 MIN READ
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All pieces

REVERSE CHRONOLOGICAL
METHODOLOGYAUG 2026
The three dimensions of authority, in plain languageHuman, Market, and Machine Authority — what each one actually measures, and why treating them as one number hides the thing you need to know.
11 MIN
METHODOLOGYAUG 2026
What the MEASURE → GROW cycle does that a campaign does notA campaign ends. A cycle produces evidence about whether the last one worked, then decides the next one on that basis.
8 MIN
CATEGORY COMMENTARYJUL 2026
When someone asks an AI assistant who the expert is, what decides the answer?A practical look at the signals that make a person recommendable to machines — and which of them are within your control.
10 MIN
METHODOLOGYJUL 2026
Why the diagnosis is the valuable part, not the laborKnowing which one of ten possible assets actually moves your recognition is worth more than producing all ten.
7 MIN
BEHIND THE VOICEJUL 2026
Behind the Voice — episode recapA written companion to the episode, for people who found us through search rather than the show.
5 MIN
CATEGORY COMMENTARYJUN 2026
Authority is not the same thing as visibilityBeing seen more often and being believed more often are different problems with different fixes.
9 MIN
CASE STUDIES

Coming soon — deliberately empty.

Real client outcomes go here once they exist. We're not publishing invented results on the page whose entire job is to prove we practice what we measure.

CONTENT PENDING — the pieces listed above are the recommended launch set (methodology explainers first, since they don't depend on client outcomes). Three to five need to actually exist before this page ships, and cadence plus ownership need deciding: a stale Insights section undercuts the credibility it's meant to build.